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You guys are the gurus of marketing. The control messaging and positioning you gave us works! Brent Barron
President/CEO
URETEK USA
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Home > News of Interest
Leaders become great through the learning, application, and testing of great principles - both past and current. Leaders put high value on relying on a body of knowledge and experience that has proven to be successful and can add immediate value to themselves, their companies, organizations, customers, or products. The challenge is in culling out quality books, links, places, and activities that are true value-add.
Every single choice eliminates many other choices. For example, the time spent on a single book or article automatically eliminates thousands of other books or articles from your experience. Every moment spent is a moment gone, forever.
Therefore, choose wisely. Don't waste time and effort on poor literature, bad information, suspect activities, or mediocre places. Look for excellence everywhere, look for resources that add-value. Don't waste your one non-renewable resource - time.
The Afterburner Group spends a lot of time understanding present and past leadership issues. In doing so, it comes across many publications, articles, links, activities, and places that present thought, model, system, experience, and skills to accelerate leadership.
Lead like never before. Use these resources to accelerate leadership performance:
Books:
- Art of Profitability, The - Adrian Slywotzky
- Balanced Scorecard, The -Kaplan & Norton
- Brand Asset Management - Scott Davis
- Brand Leadership - David Aaker
- Building the Bridge As You Walk On It - Robert Quinn
- Contrarian's Guide to Leadership, The - Steven Sample
- Creating the Innovation Culture - Frances Horibe
- Death of Distance, The - Frances Cairncross
- Digital Enterprise, The - Nicholas Carr
- End of Advertising as We Know It, The - Sergio Zyman
- Emotionally Intelligent Workplace, The - Cherniss & Goleman
- E-Myth Revisited, The - Michael Gerber
- Execution: Discipline of Getting Things Done - Bossidy & Charan
- Future of Leadership, The - Bennis, Spreitszer, and Cummings
- Geeks & Geezers - Bennis & Thomas
- Good to Great - Jim Collins
- Go to Market Strategy - Lawrence Friedman
- Guerrilla Advertising - Jay Levinson
- Guerrilla Marketing - Jay Levinson
- It's Not Big that Eat Small, but Fast that Eat Slow - Jennings & Haughton
- Leaders Voice, The - Clarke & Crossland
- Leadership - Rudolph Giuliani
- Leadership and Self Deception - The Arbinger Institute
- Leadership Challenge, The - Kouzes & Posner
- Leading Change - John Potter
- Leading Quietly - Joseph Bodarracco, Jr.
- Primal Leadership - Goleman, McKee, and Boyatzis
- Real Time - Regis McKenna
- Rembrandts in the Attic - Rivette & Kline
- Survival is Not Enough - Seth Godin
- Thinking for a Change - John C. Maxwell
- Tipping Point, The - Malcolm Gladwell
- Who Says Elephants Can't Dance - Louis Gerstner, Jr.
- Wisdom of Crowds, The - James Surowiecki
- 22 Immutable Laws of Marketing, The - Ries & Trout
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