Discover, Change, Transform, and Lead. An engagement model that delivers business and market leaders. A model that is scalable from one person to entire companies. A simple, yet powerful model that serves as the overarching guiding philosophy and guidebook for every engagement.

Discover As the first step in the process, the focus is on baselining an organization, product, or marketing effort. This phase concentrates on two key elements: describing the future and assessment of the current business. This provides the needed backdrop to the creation of a plan of action. Change Working the plan, internal organizational change is affected. A unified mission is established against which all resources are aligned, with an improved bias for action and focus on establishing an environment of leadership and delivering the necessary items to lead in the marketplace.   Transform This focuses on the customer and marketplace. This step is about transforming the external facing processes, value propositions, establishing thought leadership positions, and setting out the transformation of customer buying criteria and product/service integration. Lead As the final step, this is about the acceleration of leadership activity and position. You and your organization emerge as the group that is setting the industry agenda, changing the competitive landscape, and providing your customers (both internal and external) value that is far superior to any in the marketplace.   Engagement TimeTable Each project is unique. Each project has its own timetable - largely based on interdependencies and business need. However, The Afterburner Group tends to see most projects, using the methodology above, occur within 45 to 60 days from project start. We know the value of time and drive ourselves to deliver swift, complete project management to agreed result.