 |
The Afterburner Group helped us establish our go-to-market strategy, positioning messages, and company launch plan. We've exceeded original expectations. David Giles
Vice President
TerraFirm
|
 |
|  |
Home > ActivLEADERSHIP > Customer/Marketing Centric Values
First identified by Robert Michels, the "Iron Law of Oligarchy" states that organizations eventually develop leadership that tends toward oligarchy as it becomes more interested in preserving its own power than in furthering the original goals of the group." By this, organizations tend to become more inwardly focused as they grow or mature.
Customer/Market Centric Values include:
- Customer Surveys / Research / Validation
- Industry & Analyst Research / Validation
- Strategic/Complimentary Market Analysis, Planning, and Recommendation
- Validation, Gap Analysis, and Recommendation
- Product/Service Management Programs
- Packaging, Positioning, Value Proposition
- Sales & Channel Readiness Programs
- Customer Service/Support Capability Enhancement
- Customer Satisfaction Programs
ActivLEADERSHIP takes a decided external, proactive view to the market and customers. There is no compromise in determining, validating, and ensuring that organizational, product, and marketing goals are aligned with what the customer needs and for which is willing to pay a premium.
To do this, careful attention is paid to understanding customer attributes/characteristics, internal ability to deliver, and competitive landscape to form organizations, processes, and outcomes that drive demand for profitable commerce.
ActivLEADERSHIP brings a deep, rich history of discovery, validation, focus, and actions on the customer and markets to deliver deeper penetration, new and complimentary opportunity, increased demand, and greater sales velocity.
Lead like never before.
|
